As a business owner, staying focused is one of the smartest things you can do. Whether you are a recent startup or a business that’s decades-old, sticking to what you’re good at and finding a partner for the rest is the name of the game. Since branding and outreach needs change at a rapid pace, marketing is a wise first choice when it comes to outsourcing work. Before hiring your next marketing partner, here are the top 5 things you must consider.
- Business Savvy
While it may seem obvious, a lot of agencies simply don’t understand the importance of seeing the big picture when it comes to a client’s project. For instance, asking the simple question of what their business environment looks like. Before teaming up with an agency, you should press members on how they plan on assessing your specific needs. Do they understand your key business processes? Do they understand your demographic? When it comes to marketing strategy, larger objectives need to be addressed, such as lead generation and retention, revenue growth, and not just superficial features.
- Vertical Expertise
Search for an agency that has experience within your industry, but always keep an open mind. If you are an accounting firm, for instance, you may not be able to find a creative or digital strategist that knows any cost accounting, but they likely understand financial services. In these situations, you’ll save time not having to explain industry basics, and may just be lucky enough to see some real innovation occur as the marketing team starts digging.
- Design Talent
While many may say it isn’t a total deal-breaker if your new agency partners don’t know Ruby from a rock or Bootstrap from a flip-flop, there is huge ROI to be seen in having this sort of development expertise under one roof. Design and technology are so closely intertwined they are quite literally inseparable. If your new marketers don’t code as well as they strategize, we suggest weighing your options or outsourcing could be on the horizon. If their technical and design practices are too disjointed, go with a creative agency that has prowess in both arenas and the accolades to back it up.
- Strategic Partnerships
When looking at an agency’s partners, you don’t have to be an expert in every industry. That being said, it is important to understand how their partnerships and alliances with other clients could help your own brand. If one of your fundamental needs is great PR, it helps if the agency has a client in that space. Without that, you could be stuck with lengthy development cycles, and more cost.
Creatives have an inescapable urge (and ability) to get people excited about the next new thing. Many of these products and services, however, can be obsolete by the end of the month. Having a marketing agency that can bridge traditional practices with online and mobile breakthroughs that are here to stay is key.
To find out more about picking the right agency, check out How Creative Design Agencies Help Businesses Wi